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One of the most frequent questions we hear relates to potential earnings. It is understandable that potential publishers would ask this question. And although there are a lot of variables, such as whether or not the publisher will be using a sales team or performing many of these duties himself, it is possible to present estimates based upon minimum performances by the publisher. These figures are supplied to respond to that question and they should not be confused with projections. These numbers represent all up front fees and operating costs along with samples of advertising revenues needed to reach specific levels. These figures are also based upon the publisher performing all sales. However, it is more realistic to employ a commissioned sales manager and sales force. Figures can be higher if a quality, aggressive sales force is put in place. QUARTERLY EXPENDITURES
(1) Assuming that publisher works at home. (2) Included in License Fee. (3) Anticipated gas, oil, etc. per quarter. (4) Our publishers do not pay for these services because they are instructed as to how to obtain these services free. We have only paid for one photo in nine years. (5) Phone/Fax usage, etc. (6) Based upon 90 web pages. (7) Based upon 90 web pages involving writing, typesetting and graphics which include up to 45,000 words of text supplied by publisher via e-mail or disk and 120 images. This assumes that the local Publisher supplies finished web pages that only need to be cleaned, uploaded and linked by corporate. If the local publisher chooses only to supply text, photos and a rough layout, Corporate will complete all work at a rate of only $40 per web page. This is well below the industry standard rate! ADVERTISING REVENUES
It can take as few as a total of 5 ads to exceed the break even point. That is less than one ad per week. Assuming the publisher employed commissioned sales representatives it is very realistic to expect more ads sold during a quarterly cycle. These figures do not reflect revenues from national revenue sharing, print services, golf tournaments or revenues generated by our Membership Programs. Following are examples of revenues that would be realized based upon annual expenditures and advertising revenues for various web pages totals. 30 web pages would net annual profit of $32,500 (1) 60 web pages would net annual profit of $67,800 (1) 90 web pages would net annual profit of $103,128 (1) 120 web pages would net annual profit of $138,444 (1) 150 web pages would net annual profit of $173,765 (1) 180 web pages would net annual profit of $209,083 (1) 300 web pages would net annual profit of $420,600 (1) (1) Again, these only represent profits that can be realized during a selling cycle. Additional revenues such as those derived from print services, tournaments, travel packages, etc. have not been factored into these figures and would increase profits. Also, Golfer's Dream Magazine (Corporate) just introduced a revenue sharing program that will increase revenues to publishers from national ads, travel packages and tournaments.
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