Companies interested in advertising should contact our Director of Advertising at for complete information. Golfer's Dream Magazine offers a variety of advertising formats ranging from banner ads to classified, display and feature article sponsorship.
How many people do you want to see your advertisement in golfersdream.com? 10,000 - 50,000 – 100,000? You pick the number of impressions, we GUARANTEE that’s how many times your Ad will be seen!
For Golfer's Dream Magazine Banner Ads you pay a ONE-TIME FEE for the AMOUNT OF GUARANTEED IMPRESSIONS a Banner Ad receives (i.e.- if you pay for 100,000 guaranteed impressions, your banner ad will not be removed until it has received 100,000 impressions). GUARANTEED! Banner ads are randomly rotated throughout most pages of our web site assuring you maximum exposure.
Golfer's Dream also allows advertisers to purchase Banner Ads based on GUARANTEED CLICK-THROUGHS! That means that the visitor not only was exposed to your Banner Ad but clicked on the Banner and visited your web site.
Golfer's Dream also offers pop-up and pop-under advertising in various sizes with guaranteed placements on pages of your choice (subject to availability). We also offer advertorials in various sizes and include one pop-up and one pop-under as part of the advertorial package.
Remember, without advertising and publicity a terrible thing happens...NOTHING!
BANNER ADVERTISING EXPLAINED...
How does banner advertising work?
Golfer's Dream Magazine displays your banner ad on our site where it can be seen by our site's visitors. If someone is interested in your product or service, they click on the banner and are transferred automatically to your site where you can tell them more, and hopefully, get them to make a purchase. We sell you advertising space on our site on the basis of how many times your banner is seen, a measurement called CPM.
What does CPM mean?
CPM refers to "cost per thousand" and is used by the advertising industry to describe how many people have viewed the banner ad ("page views" they call it), or received an "impression" by seeing the ad.
What does "click-through" mean?
When someone is interested in your banner ad, they click on it, and are transported to your website. Every time someone clicks on your banner, it is called a "click-through," and the "click-through rate" is usually expressed either in per cent or clicks per thousand.
How do you decide where my banner shows up?
Our lower rate is for "run of site" (ROS), which means that your banner appears randomly throughout the site throughout the month. Our banner-serving program, Ad Juggler Classic 1.4, allows us to spread your banner ad "deliveries" throughout the month, and mix them with banners from our other advertisers.
How can I find out how well my banner is working?
Golfer Dream Magazine keeps track of the times your banner was viewed, the number of click-throughs, and the click through rate, and make them available to you in "real-time" on our site anytime during the month, using an account name and a password.
What kind of click-through rate should I expect?
Golfer's Dream Magazine is a fairly targeted site, attracting golfers possessing medium to high demographics who are also business people. You can expect a 1% to 2% click-through rate, or higher if your banner is very compelling. It all depends on your banner's message and catchiness. We often see banners that run at 3% and sometimes as high as 7 to 10%.
How can I get a higher click-through rate?
Golfer's Dream Magazine also allows advertisers to "sponsor" one of our Web pages where their banner shows exclusively. Let's say you're a golf discount store, and you secure exclusive rights to our "Equipment Review Section". Your products are a strong match with the topic of the page. You may well get a 10% to 15% click-through rate.
Do you have any minimums?
Yes, Golfer's Dream Magazine minimum monthly "run of site" is 10,000 page views, or $50 for a standard 468 x 60 pixel banner.
What size banner can I use?
Golfer's Dream Magazine uses the standard size 468 x 60 pixels banner plus several other banner options. However, the file size of the banner cannot be more than 12K, so keep your animations "tight".
What do you charge to prepare a banner for us?
Golfer's Dream Magazine works closely with a web developer that charges about $50 per animated banner package of three different sized banners.
Do you cooperate with ad agencies and media buyers?
Yes. Of course, the word "cooperate" really means: Will you allow an ad agency to pay 15% less for bringing their client to you? We like to work with ad agencies, since once they learn about our site, they may bring other customers. We also recommend that you consider working through an ad agency, since you have nothing to lose (it's our 15%, not yours). Of course, if you have a small budget, an ad agency probably won't be able to serve your needs, but we'll be happy to work with you.
Can you serve banners through third parties?
Yes. We set the HREF and IMG tags in our banner serving program to a URL on their site, and surfers are "passed through" seamlessly. We can also set "datestamps" for "cache-busting" techniques. We can only set this program up for contracts involving 100,000+ impressions.
Can you serve HTML and Java ads?
Yes, so long as they are within our banner file size maximum of 12K.
What's the next step?
Why don't you begin by purchasing 10,000 or 25,000 page views on our site and see how it works for you. You can e-mail us at or pick up the phone and call us at (770) 643-1502. We look forward to helping you make your business a success.
POP-UP AND POP-UNDER ADVERTISING EXPLAINED...
How does pop-up and pop-under advertising work?
These are among the web's newest advertising tactics. A pop-up is a window that opens upon entering a specified web page. It is an advertisement that usually remains until the viewer has clicked on it to dismiss it. A pop-under ad pops onto the viewer's screen behind the currently opened page. Once the page is closed, the advertisement is still on the screen.
Does one pop-type advertisement offer over advantages over the other?
Both are very effective and have advantages over banner ads in click-through rates. But both have received a lot of negative feedback in the marketplace as being intrusive. But the statistics clearly show that they do work. Pop-unders are deemed less intrusive because they do remain behind the current viewing page until that page is closed. And because it is usually then the only screen being viewed by the viewer it appears to be much less irritating and distracting and leaves a more positive feeling with the viewer regarding the product or service being promoted.
Advertorials are simply an advertisement submitted in an article format. They have proven to be very effective. Care must be given to the quality and accuracy of the photo/editorial content and reliance of advertiser's banners, pop-ups or text links to complete the process of connecting the reader with the advertiser.
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